After three decades, PETA’s “rather go naked than wear fur” campaigns have come to an end, but for a good reason. Instead of the usual disruptive protests, the group created glamorous photoshoots featuring celebrities from fashion, film, and music, in aid of condemning the use of fur. But now, it seems like their job has been done.
More fashion houses in recent years have gone fur-free, including John Galliano, Tom Ford, Versace, Gucci, Burberry, and Coach. London Fashion Week has too, and the whole state of California will ban the sale of fur beginning in 2023. And now, with the use of animal fur all but over, it’s time for this iconic campaign to go the way of the mink stole, so that PETA can focus on other areas which still need a great deal of help, including the end of use of leather, wool, and exotic skins trades.
It all began 30 years ago in 1990, where The Go-Go’s posed for a “We’d Rather Go-Go Naked Than Wear Fur” poster, which they sold at concerts to raise money for PETA.
This started an iconic campaign, with supermodels such as Christy Turlington, Tyra Banks, and Pamela Anderson and soon following suit, baring all in the hope to stop the use of fur in fashion.
Many more celebrities have followed suit in recent years. Here are a few examples:
Kim Basinger was among the first to appear in the campaign—and the very latest was her daughter, model Ireland Basinger-Baldwin.
I personally don’t know why so many brands are using products from animals nowadays when there are perfectly good alternatives. Pleather, faux fur, and acrylic wool will give the same look as if it was the real thing, as well as a decreased price tag.
PETA will continue working to end the use of fur everywhere it still exists, including protests against Canada Goose—which trims its parkas with the fur of wild coyotes who are caught in steel traps—and the few remaining designers still clinging to animal pelts.
Let’s hope this creates a tumbleweed effect, where more designers stop using materials from animals.
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