The final stage of the whole process was outcomes. From my chosen Concepts mood-board and workbook development and progress, I had to develop imagery that shows how I could make this idea happen in reality. I knew how I wanted my video campaign to look, although actually visualising them in my workbook was what I found hard. I knew how I wanted the video to look, with what transitions, music, and filter, but finding relevant images that could explain my thoughts was hard.
So, I resulted to some simple images from Pinterest and my own mediocre drawing. I had my Hippie and my Rocker visualised in their little love story.
I drew how I wanted the living room to look, with the wallpaper being the burnt orange floral I have used throughout the project. I thought this floral worked best because it still is a busy print for a wallpaper, but thought it also suited AllSaints as a brand because of the darker burnt colours, especially because the majority of their clothing is black, or in dark, muted tones.
I then focussed on how AllSaints’ social media should look after the video campaign had been complete. I played a bit on Photoshop and edited their Instagram to become more active and engaged with their customers.
With the campaign, I decided the last shot would question the audience ‘What is your style?’
I created an Instagram post with the hashtag #ThisIsMyStyle, encouraging customers to post their AllSaints outfits. I incorporated the leather of the Rocker and the floral of the Hippie.
My final summary of my outcome is as follows:
My idea is a video campaign based upon AllSaint’s ‘Since 1994’ campaign, playing upon this and naming mine ‘Since 1969’. 1969 was a monumental year for people, specifically Hippies and Rockers, to express their own individuality and freedom through the practice of love, music and fashion. My idea is based on Concept Moodboard 3, following a love story between a Hippie and a Rocker in 1969. The short one-minute video will show the two individuals’ days, the Hippie walking through a field with friends, and the Rocker on his motorcycle with his friends, also. The two break away and go back to their home together, where the Rocker has picked up a daisy (a flower often associated with the Hippie Movement ‘Flower Power’) for the Hippie, putting it behind her ear. Their home has typical 60s interior, loud, brash floral wallpaper with an orangey earthy colour scheme. The purpose of the video campaign is to enable more promotion for AllSaints. From the campaign they can post multiple Instagram posts and stories surrounding it, creating more publicity. Instagram is the easiest way to promote new campaigns and clothing because people can instantly see it, making it more convenient. Their Instagram page will be updated, becoming more active by posting more regularly than the brand does now. The hashtag ‘#ThisIsMyStyle’, will be introduced at the end of the video, encouraging people to post their looks wearing the brand’s clothing. This will then be reposted by AllSaints, creating a more personal link and community between the customer and brand.
And just like that, we’re all done! Well, not until we’ve made our report…
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