Starting from today, we are being set Tuesday tasks to in reference to FCP and our work. Today’s task was to analyse the posters we have created, answering questions Kat has kindly given us. Our posters target those with long-term health conditions, specifically asthma, arthritis, and back problems. We chose these conditions because they have the highest percentage of those with mental health conditions, and often could be overlooked when thinking about long-term conditions. These posters were designed to try and encourage them to reach out, as their mental health is just as important as their physical.
1. Is the visual powerful?
Showing it to my mom, she thought it was instantly eye-catching because of the vibrant colours, making her want to know what the message was.
2. Will it attract the right attention?
Hopefully it would be eye-catching to all, then those who it is targeting will tune in further and take note of the help that is being offered.
3. How do I want the consumer to interact with it? Does that translate?
The hope would be the consumer would jot the number down that is at the bottom of the poster and ring it if they felt like they were struggling with their long-term condition, with a service they may not have thought about using before.
4. Hierarchy, what needs to be seen first?
We included a bright colourful background and colour scheme so that would be seen first to actually attract people’s attention, followed by reading the bold text with the message.
5. Have I made the super important stuff stand out? Do I really need all the information on there?
There is not a lot of text included on the poster, there is a bold slogan used across the three posters, followed by the phone number of where they could get help. Despite the phone number being in smaller text, I think the bold, bigger slogan would initially grab the consumer’s attention, reading lower down. If everything was the same size, the posters would look too crowded. The slogan used also leads to other ways we chose to target our consumers elsewhere, designing public seating for those who may need a rest when they’re out and about.
6. What do I want to achieve from this? Everything I do needs to follow this answer.
I want the consumer to feel like they can reach out and they’re not being a burden or it doesn’t matter, because everyone needs a bit of help from time to time and it’s nothing to be ashamed of, even if they already go to the doctors a lot because of their long-term condition, mental health is just as important.
7. Is my message coming across clearly and well through my visuals?
The visuals show what body part that long-term condition usually targets, so hopefully those affected would see the service is available for them, e.g. a picture of a throat and décolletage when talking about asthma. The words ‘Don’t stress, be your best’ hopefully suggest in order to be your best you need to also think about your mental health as well as physical health, giving time to think and reach out.
8. Does the design recipe make sense? Communication of visuals – is it cohesive?
I think the colours work well with the style of the text and the visuals, making it seemingly cohesive.
9. Have I used the power of the poster to its fullest potential?
I think if we had more time together, we could have actually physically written the text on the body parts, showing how physical and mental health are as one. We could have also made a more explicit link to mental health whereas at the minute is could be seen as just referring to if you were struggling with a long-term condition physically.
10. Is all the information correct? Definitely no pixilation in visuals?
The information is all correct and good quality of the visuals.
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